Custom printed tote bags are a great option to promote products during business events, trade shows, weddings or even a start-up brand. Since they are effective and nicely puts the brand out in the public, it is used by most of the business owners. Also, these bags are cheap to produce and eco-friendly which have a positive impact on our environment.
These days’ business owners are going for full color printed tote bags so they are attractive to look at and can be reused by the users. Nevertheless, it is a clever advertising tool and during this difficult period it best to go for cost effective methods to promote one’s brand.
This strategy is dynamic and a substantial quantity of production goes a long way. Hence, users engage with the brand as they tend to reuse it several times.
These bags are mostly used by school, FMCG brands, real estate agencies, advertising firms and non-profit organisations. Needless to say, you can easily create brand awareness at much lower marketing budget. Let us check why you should use it
Increasing your brand awareness
Any attractive tote bag can turn heads in a public gathering. This creates a positive impact on the brand as more and more people start using specific bag. It is a very well-known fact that exhibiting your brand logo in a printable area, enough to grab attention can be costly, but whereas tote bags are cheap and easy to produce.
Also, you can store it easily as your inventory. You can strategically place your logo with colours to draw attention from the passers-by. Whether the user is going to a super marketing or for an evening stroll, your brand is all out there.
Additionally, people can easily spot your logo even from a distance. If it seems relevant you can also add contact details and the business you are in. However, not to forget the bag should be visually stunning, so that the user wants to use it repeatedly. You should create tote bags as per your customer data, their likes and dislikes. Obviously, it should convey your brand identity.
If required, you can also do a corporate responsibility event surrounding it. Since it is an eco-friendly material it can be a great tool to spread awareness about social and necessary global causes as well. Creative designs can also work well for marketing agencies, subscription agencies pretty much most of the type of customer centric businesses.
Staying on Budget
Difficult times calls for desperate measures. Hence, one of the major concerns for every business around the globe is to promote within a budget. Tote bags can be your ideal promotional material. It can take your marketing efforts to a different level. Most importantly it is the most inexpensive way to continue with branding. Also, these are most definitely better than repeat banners and brown bag branding. These are sturdy, stylish and can be used by people of all age.